Privacy Policy
Last Updated: January 2026
thefordsons.com ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at thefordsons.com (the "Site"), including all related content, functionality, and services offered on or through the Site.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We collect information about you in the following ways:
- Personal Information: When you submit forms, sign up for newsletters, or contact us, we may collect your name, email address, and other contact details you voluntarily provide.
- Technical Information: We automatically collect your IP address, browser type, operating system, referring URL, pages visited, and the time and date of your visit.
- Cookies and Tracking: We use cookies, pixel tags, and similar tracking technologies to monitor Site usage, remember your preferences, and understand your browsing behaviour.
- Usage Data: We collect information about how you interact with our Site, including links clicked, content viewed, and search queries.
How We Use Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve our Site and services
- To track affiliate commissions and verify casino referrals
- To conduct analytics and understand user behaviour and preferences
- To send newsletters, promotional content, and updates (with your consent)
- To detect and prevent fraud, abuse, and security incidents
- To comply with legal obligations and enforce our Terms of Service
- To personalise your experience on our Site
Cookie Policy
We use the following types of cookies on our Site:
- Essential Cookies: Required for Site functionality and security.
- Analytical Cookies: Used to understand how visitors use our Site and improve performance.
- Affiliate Tracking Cookies: Used to track referrals to casino partners and calculate affiliate commissions.
- Marketing Cookies: Used to deliver targeted advertising and personalised content across other websites.
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking cookies may affect Site functionality. For more information on cookie management, visit www.allaboutcookies.org.
Third-Party Links
Our Site contains links to third-party casino operators, gambling platforms, and affiliate websites. We are not responsible for the privacy practices, terms, or content of these external sites. When you click on links to third-party sites, you leave thefordsons.com and are subject to their respective privacy policies. We strongly encourage you to review the privacy policies of any third-party sites before providing personal information or engaging with them.
Your Rights
UK and EU Users (GDPR): Under the General Data Protection Regulation (GDPR), you have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion of your data ("right to be forgotten")
- Restrict processing of your data
- Withdraw your consent at any time
- Data portability
- Lodge a complaint with the Information Commissioner's Office (ICO)
US Users (CCPA): California residents have the right to know, delete, and opt-out of the sale of personal information.
To exercise any of these rights, please contact us using the details provided in the Contact Us section below.
Data Retention
We retain your personal information for as long as necessary to provide our services, fulfil affiliate obligations, and comply with legal requirements. When data is no longer necessary, we securely delete or anonymise it. Affiliate tracking cookies are typically retained for up to 90 days. You may request deletion of your data at any time by contacting us.
Contact Us
If you have questions, concerns, or wish to exercise your privacy rights regarding this Privacy Policy or our data practices, please contact us:
Email: [email protected]
Website: thefordsons.com
We will respond to your request within 30 days or as required by applicable law.